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La Première Récolte
This film, directed by Niclas Larsson, follows the life of a winegrower and his eight-year-old son who move to the country. Despite the early mornings and the hard work in the vineyards, the little boy loves this new environment. "And even though life has not always spared them," they were able to overcome the hardships thanks to the daily support of their insurance company. A few years later, the young boy, now grown up, chose to pursue his vocation: helping others by becoming a Groupama advisor, because "being there for others can be a profession". The campaign has been broadcast since September 1 on TF1, France TV, M6, and on DTT channels, but also on YouTube, Facebook and Twitter. Groupama has already planned to rebroadcast it in early 2020. "Through this new brand film, we wanted to highlight the very essence of our group, our raison d'être, by taking a differentiating approach, illustrating the trust that exists between us and our members through the commitment of one of our advisors," said Sylvain Burel, Groupama's communications director. Last June, Groupama launched its "Relaimoi" campaign. In the event of a problem, the subscriber of a Groupama active health policy can share his or her assistance services with close relatives, whether or not they are insured by Groupama. Credits: Director: Niclas Larsson Production Company: Iconoclast Chief Creative Officer: Youri Guerassimov & Gaëtan du Peloux Copywriter: Remi Dias Das Almas Artistic Director: Alice Labau Tv Production: Prodigious https://marcelww.com/