Haagen Dazs
About Haagen Dazs
The work made for Haagen Dazs runs to 2 verified projects since 2026 — mostly Campaign, Strategy and Brand.
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Take Your Sweet Time
Häagen-Dazs continues the evolution of its ‘Slow’ brand platform with Take Your Sweet Time, a campaign that invites consumers to pause and savour life in a world driven by speed, urgency, and constant hustle. Built on the insight that slowing down has become an increasingly rare luxury, the work positions Häagen-Dazs’ premium ice cream — made with simple, whole ingredients and a dense, rich texture — as something designed to be enjoyed slowly. The TV spot uses a tortoise as a symbol of unhurried pleasure, creating a striking contrast with the frantic pace of modern life and highlighting the quiet magic that emerges when time is taken rather than rushed. Set to Lola Young’s One Thing, the film encourages moments of pause within busy days, reinforcing the brand’s belief that true indulgence comes from slowing down. Developed and directed by nice&frank, the campaign premieres during the 2026 GRAMMY Awards, where Häagen-Dazs serves as the official ice cream partner.