Haglöfs
About Haglöfs
The work made for Haglöfs runs to 1 verified project — mostly BrandIdentity, Rebranding and Boldscandinavia.
Trending project
Haglöfs projects with the most verified people and teams
Inside the Haglöfs network
The people, teams, and projects that make up the Haglöfs network
Featured project
Beat The Elements
The weather in Scandinavia can be raw, real and ruthless – and this is Haglöfs’ home turf. They design products for people that challenge the elements, who need to get things done whatever the circumstances. When approached for a redesign Bold Scandinavia's take was to show Sweden (our world) like it is, honest and straight to the point. The result is a position where there is no hesitation around what Haglöfs is embodying, a brand that will do its upmost to protect you. The brief was to create an identity for the Swedish outdoor brand Haglöfs that would match the way they think about their gear. Becoming more confident, reliable and honest. Everyone dreams of scaling a mountain just as the sun goes up over the horizon, so those are usually the pictures you see in ads. Perfect scenarios that are meant to inspire. But the sun doesn’t always shine. And that’s when we are needed. We created an identity that doesn’t hide behind beautiful pictures and dreams. Instead he creative agency tmade it raw, real and ruthless – just like the elements. Haglöfs is a brand for those who dare to challenge the elements. For those who resist the weather, defy cold, snow and rain in order to get things done, regardless if it’s about climbing a mountain or just going to buy milk in unusually harsh weather. Credits Brand: Haglöfs Creative Agency: Bold Scandinavia Learn more about the project here: https://www.boldscandinavia.com/