Halo Top
About Halo Top
The work made for Halo Top runs to 7 verified projects since 2019 — mostly Campaign, WebStrategy and BusinessStrategy. Most of it comes from 6 teams, including Company 3, 72andSunny and Arcade Edit.
Trending projects
Halo Top projects with the most verified people and teams
Inside the Halo Top network
The people, teams, and projects that make up the Halo Top network
Featured project
Ice Cream For Adults
Halo Top, known for its dark sense of humor, first shocked audiences in 2017 with the twisted online ad “Eat the Ice Cream,” featuring a dystopian scenario where an elderly woman is force-fed ice cream by robots. Now, the low-calorie ice cream brand brings that offbeat tone to its first-ever TV campaign, created by 72andSunny New York. The ads humorously suggest that it’s adults—not kids—who truly need ice cream to cope with life’s challenges, like bad jobs, dating woes, and looming mortality. Directed by Tim Godsall and debuting during The Bachelor, the campaign features four deadpan comedic spots, including one with Bachelor alum Nick Viall. CEO Justin Woolverton, who champions the brand’s unconventional marketing, emphasizes that Halo Top offers indulgence without guilt—around 300 calories per pint—perfect for adults needing comfort after a tough day.
Teams spotlight
The teams with the most verified roles on Halo Top projects
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