Harboe
About Harboe
The work made for Harboe runs to 2 verified projects since 2024 — mostly Campaign. Most of it comes from 2 teams, including OMD and PONG.
Inside the Harboe network
The people, teams, and projects that make up the Harboe network
Featured project
Har Bo Øl – Fra private label til Value Brand
Does Bo Have Beer? Bo Always Does – and the Danes have certainly taken notice, thanks to Harboe's latest campaign aimed at repositioning Harboe, Denmark’s third-largest brewing group, from a discount label to a value brand. With the "Does Bo Have Beer?" campaign, Harboe has boosted unaided brand awareness by 33%, gained 1.2 percentage points in market share (equivalent to over 12 million DKK in retail sales), and significantly improved key image parameters, enhancing the social acceptance of the Harboe brand. All of this has been achieved within just three months of launching the campaign in a competitive beer market dominated by well-established mega brands. For a brand like Harboe, which has never previously engaged in broad communication with Danes through ATL campaigns, this is a massive success that brings high hopes for the future.
Teams spotlight
The teams with the most verified roles on Harboe projects
Team
Team
