HAY
About HAY
The work made for HAY runs to 5 verified projects — mostly Design, KILO and ProductDevelopment.
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New Order Film
Frame has created a brand film for the new versatile and modular shelving and storage system New Order product from Danish furniture design company HAY. The challenge was to create a pure CG film that visualises the ultra-simple system architecture, whilst illustrating its complex multi-purpose functionality - customisable to a myriad of environments and tastes. Frame is proud to have partnered with HAY, a like-minded brand whose vision is to create straightforward, functional and aesthetic design in cooperation with some of the world’s most talented, curious and courageous designers. Direction / Design / Animation Frame https://frame.dk/