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Bring a Trailer (BaT), a digital auction platform for collector and enthusiast vehicles and a unit of Hearst Magazines, launched a major multi-platform campaign titled It’s Never Just a Car to grow awareness and engagement among car lovers. Created in collaboration with PMG, Hearst’s creative and media agency, the campaign celebrates the human stories, culture, and passion that fuel car enthusiasm. Highlighting BaT’s community-powered marketplace, the work taps into the quirks and obsessions of enthusiasts—from first-time buyers to die-hard collectors—by showcasing stunning cars and the shared excitement they inspire. With a tone that is both playful and reverent, the campaign positions BaT as not just a platform, but the heart of a thriving automotive culture.Teams spotlight
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