Hefty
About Hefty
The work made for Hefty runs to 3 verified projects since 2026 — mostly Campaign, Brand and Animation. Most of it comes from 6 teams, including McCann, Edelman and Hearts & Science. The people who work most often on Hefty projects include Neil Kidney and Paul Renusch.
Trending projects
Hefty projects with the most verified people and teams
Inside the Hefty network
The people, teams, and projects that make up the Hefty network
Featured project
Strong Choice
‘Strong Choice’ is an integrated national campaign for Hefty, created by McCann North America and its regional offices, expanding John Cena’s long-standing partnership with the brand. Through humor-driven storytelling, the campaign celebrates bold, everyday decisions while showcasing Hefty’s full product portfolio as the reliable solution for life’s messier moments.
Teams spotlight
The teams with the most verified roles on Hefty projects
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People spotlight
The people with the most verified roles on Hefty projects
