Herman Miller
About Herman Miller
The work made for Herman Miller runs to 5 verified projects since 2019 — mostly Design, Brand and Branding.
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More Than Just a Chair
Showcasing how ergonomic design can transform the gaming experience, Herman Miller Gaming’s “More Than Just a Chair” campaign highlights the distinct performance benefits of its Embody, Vantum, Aeron, and Sayl gaming chairs. Built around the idea that different gamers have different physical and playing needs, the campaign uses clean product-focused visuals and informative graphics to demonstrate features designed to keep players cool, encourage movement, accommodate a range of postures, and reduce pressure buildup during extended sessions. Through a hero film and a series of dedicated assets for each chair, the campaign moves beyond aesthetics to present Herman Miller’s gaming range as purpose-built performance equipment designed to support comfort, movement, and individual play styles.