Hint
About Hint
The work made for Hint runs to 3 verified projects since 2024 — mostly Brand, Campaign and Video. Most of it comes from 4 teams, including Cartel, Blinkink and Mythology.
Trending projects
Hint projects with the most verified people and teams
Inside the Hint network
The people, teams, and projects that make up the Hint network
Featured project
MMMMM Water
Hint’s “MMMMM Water” campaign reframes hydration as something to crave rather than complete, positioning flavored still water as an object of desire rather than a functional task. Built around the platform “Water For People With Tastebuds,” the work continues the brand’s long-standing mission to make water more appealing, introducing the concept of WILF (Water I’d Like to Finish) as a playful shorthand for irresistible hydration. The campaign borrows the visual language of high-end fragrance advertising, using cinematic, sensory storytelling that builds tension through texture and imagery before revealing that the object of desire is simply water. Across channels, including digital, social, and experiential extensions, the idea is amplified through playful misdirection and culturally familiar tropes, all aimed at turning everyday drinking water into something emotionally and sensorially engaging.
Teams spotlight
The teams with the most verified roles on Hint projects
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