Howden
About Howden
The work made for Howden runs to 2 verified projects since 2025 — mostly Vuforia, AugmentedReality and Strategy.
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How? Howden
A reading and pronunciation challenge was transformed into a strategic brand solution with “How? Howden,” a multichannel advertising campaign created for Howden, the international insurance brokerage brand. Built around a simple and memorable concept, the campaign addresses two complementary objectives: embedding the brand name in people’s minds while clarifying its correct pronunciation, thereby strengthening Howden’s positioning in the Italian market. The goal was to increase brand awareness in a national context still relatively underdeveloped in terms of communication, while expressing the brand’s distinctive personality: accessible, consultative, and people-first. Breaking away from traditional insurance sector conventions, the campaign adopts a direct and highly recognizable tone of voice. The visual identity reflects the same clarity, featuring clean layouts, bold colors, and essential graphic design to maximize memorability and impact.