ICCU
About ICCU
The work made for ICCU runs to 1 verified project since 2026 — mostly Video, Brand and Campaign. Most of it comes from 2 teams, including Good Behavior and Drake Cooper. The people who work most often on ICCU projects include Dick Gordon.
Inside the ICCU network
The people, teams, and projects that make up the ICCU network
Featured project
Max Out
Idaho Central Credit Union’s new campaign, created by Drake Cooper and produced by Good Behavior, brings its signature green to life in quirky, miracle-like scenarios airing during the Super Bowl regional broadcast. Directed by Pete Marquis, the spots show everyday moments turning magically “greener” after opening an ICCU account—from hitting every green light to catching every foul ball. Blending humour with messaging around ICCU’s tech-forward mobile app and human support, the campaign reinforces the brand promise that when banking technology meets credit union care, “Life’s Greener Here.” Additional spots will roll out throughout the year.
Teams spotlight
The teams with the most verified roles on ICCU projects
Team
Team
People spotlight
The people with the most verified roles on ICCU projects
