Ikano Bank
About Ikano Bank
The work made for Ikano Bank runs to 1 verified project — mostly 1508, Marketing and UX.
Inside the Ikano Bank network
The people, teams, and projects that make up the Ikano Bank network
Featured project
How To Accelerate Innovation Through Design Doing
In recent years, few industries have seen more change than the banking sector. Traditional banking, solely focused on taking care of people's money and offering loans when needed, is simply a thing of the past. Today, bank customers demand value-adding and relevant solutions. Massive technological developments and constantly changing customer needs means that financial service providers always have to stay on the forefront of customer expectations and behavioral patterns. Ikano Bank was looking for a partner that could help rethink and accelerate their digital transformation, with a particular focus on customer-driven innovation and business development. The challenge was to implement the right tools, processes, and governance model so that innovation was going to work in the everyday work environment. In order to implement the right tools and processes, we needed to prove their value first. You need buy-in to implement new working methods. You get buy-in by doing something and prove its value instead of just thinking and talking. Therefore, we spent an entire year helping Ikano develop services and products by using a wide variety of Design Thinking methods and innovation tools - simply to onboard as many employees as possible with these methods. This was also to prove that these ways of working are efficient when you need to quickly enter a market and secure the right customer-centric mindset. After proving the efficiency in our innovation practices, we introduced our Digital Innovation Framework ‘Proof by Design’ as a new working method at Ikano. People recognized the various activities and tools and weren't afraid to make use of them. 1. To prove that our practice actually works - and to have cases that support this - makes it easier to introduce new working methods. 2. You have to create links between an already existing process and new working methods. Innovation frameworks are not generic. 3. By experimenting with the way, you cooperate and involve people through all phases of product development, it makes the involved people take ownership of the products. Ownership is essential to get the products to the shelves. 4. To build new competencies is essential when you have to establish small cross-functional product teams. 5. Top management needs to understand and approve the governance models around the innovation practice and the processes. One of the products we developed went from idea to launch of MVP in just 12 weeks - with continuous user tests as part of the development. After intense insights- and conceptualization phases and just four weeks of development, Ikano Bank launched the app Planera. By putting most tools from our innovation framework into play, we created a product that helps people with all the activities in moving from one home to another. Both before, during, and after the actual relocation. The process included comprehensive preliminary analysis and fieldwork - both at potential touchpoints in IKEA-stores and visiting people in their homes - with the goal of understanding IKEA customers and their needs. Through in-depth customer interviews, Customer Journey Mapping, and Value Proposition Canvas, we uncovered where to put our focus. And with a hypothesis-driven approach to cover spaces of possibilities, we created prototypes, designs, and tests before building the app. https://1508.dk/