IPSY
About IPSY
The work made for IPSY runs to 2 verified projects since 2025 — mostly Brand, Campaign and Social. Most of it comes from 2 teams, including Pull Music & Sound and Adolescent Content. The people who work most often on IPSY projects include Zach Cooper, Serenity Griffin and Christopher Medina.
Trending projects
IPSY projects with the most verified people and teams
Inside the IPSY network
The people, teams, and projects that make up the IPSY network
Featured project
I Play Beauty
IPSY, in collaboration with Adolescent, has launched “I Play Beauty,” a campaign that reframes beauty as a creative and joyful hobby rather than a routine or performance. Targeting Gen Z and millennial audiences, the campaign celebrates beauty hobbyists who approach makeup and skincare as forms of self-expression, exploration, and play, akin to art, music, or sport. Featuring authentic, creator-driven stories with influencers like Olivia Bond, Georgia Bridgers, Jordan Rebello, and the Junior Derby Dolls, the campaign includes a :90-second hero film showing real-life beauty moments—from touching up lip gloss in a bodega mirror to completing skincare at 30,000 feet—closing with the tagline: “Some people play music. Some people play video games. Some people play basketball. I Play Beauty.” Rolling out across YouTube, TikTok, Instagram, Amazon, and CTV, the campaign aims to invite audiences to embrace beauty for creativity and enjoyment, aligning with IPSY’s monthly curated membership experience.
Teams spotlight
The teams with the most verified roles on IPSY projects
Team
Team
People spotlight
The people with the most verified roles on IPSY projects
