Is It A Bird
About Is It A Bird
The work made for Is It A Bird runs to 2 verified projects since 2015 — mostly Migrate, Website and OnlinePlatform. Most of it comes from 1 team, including Kvalifik. The people who work most often on Is It A Bird projects include Søren Højland Boesen.
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Upgrading website for leading innovation agency
Is It A Bird, a strategic innovation agency based in Copenhagen, found itself with an outdated website built on obsolete technologies that was no longer maintainable. We migrated the site to Webflow and improved specific aspects, such as the Services page. The results Is It A Bird now has an updated site in a CMS-system that is robust, secure, scalable and easy to maintain. The new service page, that unfolds the different services and the value that they bring, has helped them attract and convert new clients and positioned Is It A BIrd for ongoing success. The challenge How do you sell innovation? Is It A Bird, found itself facing a challenge with its online presence. The technical foundation for the agency's website, was outdated and no longer maintainable. Their website plays an important role in showcasing their services and cases for companies like Nike, Maersk, Novo Nordisk and Clarins. They felt like the site didn't properly communicate their services and the value of user-centric innovation. They therefore wanted us to redesign their service page. For the rest of the site they were happy with the overall design done by the talented people at Signifly five years ago, but wanted a solution that was easier to manage and expand than their old custom CMS. The process Migration and optimization The old website was re-built using Webflow, a platform that seamlessly combines a fully customizable Content Management System (CMS) with dynamic content and robust visual web design tools. The migration process required meticulous planning and execution to ensure a smooth migration, safeguarding the integrity of the website's content, functionality, SEO ranking and user experience. We conducted a workshop to determine the structure and content of the new Services page, followed by iterative design proposals. By aligning with Is It A Bird's goals, we created a Services page that perfectly matched their objectives and resonated with their audience. Throughout the process, we maintained open communication and collaboration, ensuring a smooth and successful website migration and optimization.
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