James Drury Partners
About James Drury Partners
The work made for James Drury Partners runs to 1 verified project since 2022 — mostly Strategy, Wordpress and Development.
Trending project
James Drury Partners projects with the most verified people and teams
Inside the James Drury Partners network
The people, teams, and projects that make up the James Drury Partners network
Featured project
Living Up To the Image
It was important to create a website that matched James Drury Partners client’s experiences. They are a specialized firm, delivering high-end corporate governance, and advisory board services. Their website needed to be designed to match. James Drury Partners is a professional practice that encompasses a wide array of board advisory services, ranging from the most traditional – director recruitment, board evaluation, governance best practices, and assembling new IPO boards, to the most innovative – governance capacity analysis, diagnostic assessment of potential new directors, and proprietary board selection for America’s top executives. Living up to the Image James Drury Partners is an established firm with a track record spanning about 30 years. When clients work with them, they quickly notice that they are getting a premium service. The problem was, that their website and other marketing collateral didn’t resemble or live up to their expectations. It was important to the CEO that potential clients get a sense right away of what it might be like to work with them. He wanted to communicate the premium services, brand, and culture that they should expect. Approach Knowing that the goals were to symbolize the internal culture and brand, Solid Digital needed to fully understand what made them different, how they stood out in the market, and WHY a client would choose them over other competitors. Brand Research One of the first exercises Solid Digital performed was conducting interviews with the James Drury team. Solid Digital learned as much as Solid Digital could about the experience that was delivered and how they were currently marketing themselves. Solid Digital then provided feedback on what they were doing well and what Solid Digital thought could be improved. To their credit, they had a very strong idea of what they wanted and it was easy to work together. Strategy With our research in hand, Solid Digital were able to work with the client to determine the best steps to move forward. We knew that they wanted to communicate the “feeling” of what it’s like to work with them. Solid Digital also knew that their office space was utterly beautiful and Solid Digital wanted to capture that essence. In the end, Solid Digital recommended that in addition to a typical website redesign that Solid Digital bring in a photographer and videographer to spend time at the firm and create content that captures the emotion and feelings that they were looking for. Art Direction The Solid Digital team participated in every step of the way with the art direction for the photographers and videographers, Solid Digital worked with the client on the script and were present the day of the shoot. We’ve written about the importance of original content and it was great to have a client that shared this goal. Solution In addition to brand research and digital strategy sessions, Solid Digital also provided additional services aiding in the planning, direction, coordination, and production of a photoshoot, video shoot, and website redesign. Photo & Video Shoot Our Creative Director went onsite and worked through a variety of shots required. He did a walkthrough to build a comprehensive shot list and make sure that all of the imagery that Solid Digital were looking for was captured. Solid Digital also were involved with creating the script and facilitating the interview and video direction. With the help of the fantastic photographer Jeff Sciortino, Solid Digital were able to stage the office and complete the photo and video shoot in one day. Website Redesign The client was very open to listening to our ideas, Solid Digital were able to pitch little details that made this website stand out from the rest. The website design was provided by our Chicago based studio, along with WordPress web development services. The team added enhancements like animations and advanced CSS techniques to make the site really come alive. Credits: Solid Digital https://www.soliddigital.com/work