JDE Douwe Egberts
About JDE Douwe Egberts
The work made for JDE Douwe Egberts runs to 3 verified projects since 2019 — mostly Strategy, Video and Brand.
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Douwe Egberts' advert tells the story of Sarah, a young woman whose father, after accidentally interrupting her at an awkward moment, uses a message to invite her for coffee, hoping to preserve their bond. The campaign highlights the power of coffee in fostering honest conversations, even about sensitive topics like homosexuality. Celebrated by the LGBTQ+ community worldwide, the ad underscores the brand’s role in encouraging open dialogue within Belgian homes.