Jensens Køkken
About Jensens Køkken
The work made for Jensens Køkken runs to 1 verified project — mostly VisualIdentity, Envision and Marketing.
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Name, Identity & Brand DNA
Challenge In the market of store-bought sauces, cold sauces (compared to powder sauce) hold the greatest market share and continue to grow. Bearnaise constitutes 50% of the cold sauces in the supermarkets, making it a very advantageous market to enter. Swedish brand, Eriks Saucer, was the market leader and the well-known Danish brand, Jensens Køkken, wanted to challenge this. Solution A name and visual identity was developed to match the concept of Jensens Køkken’s new premium sauce brand - ”Brasseriets Saucer”. The sauces were created to make cooking easier for the people who value taste and classic brasserie sauces. https://www.envision.dk/