Joburg Ballet
About Joburg Ballet
The work made for Joburg Ballet runs to 1 verified project since 2018 — mostly Campaign, Videography and Dance. Most of it comes from 1 team, including TBWA. The people who work most often on Joburg Ballet projects include Allan Glogauer.
Inside the Joburg Ballet network
The people, teams, and projects that make up the Joburg Ballet network
Featured project
Breaking Ballet
A series of bite-size ballets inspired by today’s biggest stories Joburg Ballet knows that in order to sell more tickets, it needs to appeal to a younger, more diverse audience. Despite the fact that the company has incorporated more contemporary, African-inspired works into their repertoire, most South African millennials still think of ballet as a stale, old-fashioned dance form. Enter Breaking Ballet, a campaign designed to reposition ballet in the hearts and minds of millennials. Breaking Ballet is a series of bite-size ballets inspired by the biggest stories online. These take the form of short films, which are seeded straight back into the trending conversations that inspired them. The entire process – from identifying the trigger, to briefing the dancers, to producing the film and seeding it back into the conversation – takes 4 to 7 days. This ensures that the stories are still highly relevant when the films are launched.
Teams spotlight
The teams with the most verified roles on Joburg Ballet projects
Team
People spotlight
The people with the most verified roles on Joburg Ballet projects
