Jorgobé
About Jorgobé
The work made for Jorgobé runs to 4 verified projects since 2024 — mostly Homework, Brand and Product.
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Jorgobé
The rebranding of Jorgobé centers around the idea of "Precision Skin Health," a concept developed in close collaboration with the brand's founders. This philosophy informed the entire communication and design system, emphasizing a minimal, effective skincare routine: three essential products used morning and night, plus one weekly booster—no more, no less. The goal was to create clarity, routine, and trust in skincare. This concept was translated directly into the packaging design. Clear textual information and intuitive iconography help users immediately understand when and how to use each product. Full transparency is also a key feature, with all ingredients listed prominently on the packaging itself. The visual design balances educational clarity with a refined aesthetic. Readability is prioritized through well-considered typography, while the minimalist color palette—anchored by Jorgobé’s signature grey and white—reinforces the brand’s clean, premium feel. Munken Polar Rough Uncoated paper was chosen to elevate tactility and sophistication. On the secondary packaging, embossed logos and regimen step indicators add a layer of craftsmanship, mirroring the brand’s attention to precision.