Kawai
About Kawai
The work made for Kawai runs to 1 verified project since 2025 — mostly Video and Social. Most of it comes from 5 teams, including Ogilvy, ARC and Hogarth (Legacy).
Inside the Kawai network
The people, teams, and projects that make up the Kawai network
Featured project
Instrumental to Life
The intrinsic connection between piano and the lives of music lovers—whether beginners, hobbyists, or seasoned musicians—takes center stage in Kawai’s new global platform. This beautifully crafted, emotion-driven digital and social-first campaign explores the idea that pianos are truly "Instrumental to Life." Through a series of film and static executions, the campaign captures the profound emotions of three real pianists, each at different stages of their musical journeys. By showcasing authentic stories, the work highlights the deep, lasting impact a piano can have across a lifetime. Launched across social media, YouTube, and key industry events in Australia, the US, and Europe, the campaign’s reach culminated in a major experiential debut at the NAMM Show in California in January 2025, solidifying Kawai’s message to a global audience.
Teams spotlight
The teams with the most verified roles on Kawai projects
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