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Klorane, the plant-based dermo-cosmetic brand, has launched a live interactive quest called "BotaniQuest" on Twitch, a popular gaming platform. In collaboration with streamer Baghera Jones, the campaign aims to combat 'plant blindness' by educating gamers about the importance of plants, their benefits, and the risk of extinction many plant species face. The Twitch Live experience involves completing challenges on a map based on Red Dead Redemption 2, where players locate different plant classifications and identify their correct habitats. The campaign seeks to engage the gaming community and raise awareness around plant health. The initiative was developed by We Are Social in France and launched in April 2023.Teams spotlight
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