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How can a nursing home care for its residents’ emotional well-being, when their staff are so busy that even basic medical care can be a struggle? Designit partnered with Rokilde nursing home in Norway to facilitate more ‘active aging’ for their residents, with a volunteer service that engages the local community, and ensures social care for the elderly. Process The user-centered and collaborative nature of the design process ensured a service that truly met the needs and wants of the residents, staff and volunteers. A key finding for this project was that, as we age, we gradually lose the context of work, life, neighbors, friends and family. Based on this key insight and residents’ needs, we co-created a new service with the volunteers and staff, securing ownership and their dedication to realizing and implementing the service. Solution This volunteer service engages ‘buddies’ from the local community, allowing the nursing home to deliver individual social care. Each buddy is carefully selected for the resident, matching individuals that share the same interests in life. A buddy can reduce loneliness by simply engaging in conversation, going for walks and encouraging participation in organized social activities. With this new service, the resident has a committed friend visiting every week, resulting in a meaningful and richer everyday life for both buddy and resident. https://www.designit.com/