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Gallia (Aptamil in other markets) has launched the MommyPhone campaign, which reimagines the traditional babyphone as a tool for listening to parents. Aimed at addressing the often-overlooked challenges of post-partum life, the campaign sheds light on the physical, emotional, and psychological exhaustion many parents face. While the focus of parenthood often shifts entirely to the baby, MommyPhone symbolizes the importance of supporting parents during this difficult time. The campaign promotes a free, 24/7 helpline offering confidential, personalized support from experts, including psychologists and midwives. The accompanying film features real parents discussing their experiences, using the MommyPhone to open up and realize they’re not alone. By offering tangible solutions and breaking the silence around post-partum struggles, Gallia/Aptamil hopes to change how society views parenting challenges and offer crucial support to both parents and babies. The campaign will air on French TV and be shared across digital platforms.
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