Legalzoom
About Legalzoom
The work made for Legalzoom runs to 3 verified projects since 2022 — mostly Brand and Campaign. Most of it comes from 13 teams, including The Den Editorial, Beacon Street and Argonaut.
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A Legal Hand
Life involves more legal matters than most people realize. Whether it's renting an apartment, launching a business, or planning for the future, everyday situations often have legal aspects that go unnoticed. LegalZoom’s latest campaign introduces a (literal) helping hand that emerges from everyday objects, symbolizing how trusted legal assistance is always close by. Marking the first major campaign under LegalZoom’s evolving brand strategy, it showcases the company’s expansion beyond business services into comprehensive personal legal support. Throughout the campaign, the LegalZoom hand unexpectedly appears from places like sink drains, packages, books, and even saxophones — a playful reminder that legal moments can arise anywhere, anytime.
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