LEGO Dimensions
About LEGO Dimensions
The work made for LEGO Dimensions runs to 1 verified project — mostly socialstrategy, SocialMedia and ContentStrategy.
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WB LEGO Dimensions: Setting A New High Score
LEGO Dimensions combines the beloved LEGO games universe with a host of adored IPs to make the ultimate game experience for fans. As a new IP in a years old genre, getting the word out on was paramount to the brand’s success on social media. To build a legion of loyal brand advocates, and set the stage for a successful launch, AMP leveraged San Diego's Comic-Con to reignite LEGO Dimensions using social media. Content: Starting off right AMP planted seeds of what was to come in order to generate as much social buzz as possible. They enticed their fans and those of partner IPs to collaborate and discuss the game on their social channels. Content: Owning Comic-Con During the event, AMP executed a strategy crafted to engage fans, both new and old, enticing them to collaborate with the brand, and advocate on behalf of LEGO Dimensions. By monitoring the social habits of fans attending the convention, they were able to encourage them to visit the LEGO Dimensions booth, play the game, and discuss their experiences online. Real-time Content Updates: SDCC Preview Night A Preview Night for LEGO Dimensions was hosted on the eve of Comic-con revealing world exclusives surrounding the Doctor Who integration into the game. AMP teased the Doctor's inclusion in the days leading to the event, starting the conversation as early as possible, ensuring massive fan support while the Preview Night was live. Real-time Content Updates: #AskLEGODimensions Utilizing branded Q&A tactics; fans of LEGO Dimensions and Doctor Who were invited to join the conversation by submitting questions to the game developers, producers, and even the star of Doctor Who himself, Peter Capaldi. Real-time Content Updates: Engaging fans attending the event Fans were also challenged to participate in a scavenger hunt to find Lego statues throughout the event and tag themselves in pictures with them. In addition to the point-to-point fan interaction, LEGO Dimensions capitalized on peak conversation metrics to entice users to become fans of the brand, and purchase the game. Content: Keeping the momentum going Riding the wave created by Comic-con, AMP continued the upward trajectory by feeding the rabid fan community that had been kick-started during the event. LEGO Dimensions continued to lead, showing positive numbers in every KPI tracked, driving high conversation volumes and positive sentiment during the off-peak time immediately following the event. LEGO Dimensions started as an underdog, but ended up on top after San Diego Comic-Con and continued to dominate in the social space. www.ampagency.com