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Doja Wears Jibble
JBL plays in a hyper competitive space where larger brands with bigger budgets have etched themselves into culture. JBL needed a more authentic way to stand out. That’s why when JBL teamed up with Doja Cat on the biggest night in music, Barbarian refused to do the expected. To announce their new partnership at the 2022 Grammys, they focused on what viewers were actually tuning in for - who wore the night best. JBL became Doja’s Versace-designed +1, a first in Red Carpet history. Instagram and TikTok music and fashion influencers were obsessed with the very Doja statement piece, and JBL’s approach to revealing the collaboration HER way. Credits: Agency: Barbarian https://www.wearebarbarian.com/
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