Mucinex
About Mucinex
The work made for Mucinex runs to 3 verified projects since 2020 — mostly socialstrategy, Brand and Campaign.
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The Art & Science of Feeling Better
Mucinex wanted to evolve join a modern health and wellness industry by introducing themselves to a new generation — One with a strong bullshit sensor, a preference for self-care and wellness over doctors and medicine and a discriminating sense of style. Together, they created Sickwear – a capsule collection designed to help you feel and look better during the cold & flu season. Barbarian debuted Sickwear with a category-first, shoppable livestream fashion show with top YouTubers as models and their homes repurposed as runways. Results: - 91M media impressions - 24h inventory sell out - 13K livestream viewers - 500% increase in online sales - 25 industry award honors - #1 category-1st shoppable fashion-show Credits: Creative Digital Advertising Agency: Barbarian https://www.wearebarbarian.com/