Los Angeles Times Magazine
About Los Angeles Times Magazine
The work made for Los Angeles Times Magazine runs to 2 verified projects since 2022 — mostly Brand, Logo and graphicdesign.
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Brand Identity for LA Times: 101 Best Restaurants Guide
LA Times 101 Best Restaurants List is Delicious. The Los Angeles Times asked us to design the visual identity for their annual 101 Best Restaurants list curated by restaurant critic Bill Addison. This year’s theme was “The Art of Food” which celebrates chefs as artists and focuses on their craft. Trüf Creative wanted to echo the idea of artistry and imagination through playful typography, icons and graphics and carry that theme through all print and digital materials and the live event itself. The 101 Best List can be viewed as an interactive microsite on the LA Times website, as well as a print magazine with three different covers arriving in that Sunday’s paper. Icons in the same Messymod illustration style of a cocktail, fork, knife and spoon were used for signage and to distinguish each of the magazine cover spines.