LOSSAN
About LOSSAN
The work made for LOSSAN runs to 1 verified project since 2019 — mostly Awareness, BrandIdentity and Branding.
Inside the LOSSAN network
The people, teams, and projects that make up the LOSSAN network
Featured project
Amtrak Pacific Surfliner
Overview LOSSAN enlisted Pastilla to lead its marketing program for the Amtrak Pacific Surfliner. Working closely with LOSSAN’s internal marketing team, Pastilla revamped the current branding for their onboard Market Cafe. The new Market Cafe launched in the fall of 2019. The new identity gently reflects oceanic waves and illustrative hills as a nod to the trains intimate California coastline route. Pastilla designed the new logo, labels, and menus to reflect the Market Cafe’s rustic and farm-to-table, organic ingredients. Challenge LOSSAN came to us wanting to refresh the naming and branding on their cafe car. Solution We worked closely alongside LOSSAN to develop the name, Market Cafe, and to create new print and digital assets to promote the cafe car throughout the train, including updating the menu graphics in the cafe car itself. Credits: Pastilla https://pastilla.co/projects/branding-the-onboard-market-cafe/