Lovesac
About Lovesac
The work made for Lovesac runs to 2 verified projects since 2022 — mostly Brand, Campaign and Video. Most of it comes from 5 teams, including Iconoclast, Mackcut and Merchant. The people who work most often on Lovesac projects include Brendan Hogan, Ellie Wilson and Pauline Cronin.
Trending projects
Lovesac projects with the most verified people and teams
Inside the Lovesac network
The people, teams, and projects that make up the Lovesac network
Featured project
Here for Life
Lovesac’s “Here for Life” campaign reframes the couch as a long-term companion to real living, moving away from polished showroom aesthetics and fast-furniture culture. Instead of staged interiors, the work leans into authentic, often messy everyday moments, casting real people in scenarios that reflect how homes are actually used over time. Across a series of vignettes — from the aftermath of a house party to a couple wrestling with an awkward corner and a child spilling chaos across a sofa — the modular furniture is shown adapting naturally to life rather than dictating it. The campaign emphasizes durability, flexibility, and washability through lived-in situations rather than traditional product demonstration, positioning the couch as something designed to evolve with its owners through real life.
Teams spotlight
The teams with the most verified roles on Lovesac projects
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People spotlight
The people with the most verified roles on Lovesac projects
