Cheetos
About Cheetos
The work made for Cheetos runs to 23 verified projects since 2017 — mostly Advertising, Campaign and Brand. Most of it comes from 19 teams, including OMD, Goodby, Silverstein & Partners and Company 3.
Trending projects
Cheetos projects with the most verified people and teams
Inside the Cheetos network
The people, teams, and projects that make up the Cheetos network
Featured project
Pickle’s Back
Frito-Lay has partnered with Megan Thee Stallion and Nickelback on a high-energy campaign promoting Flamin’ Hot Dill Pickle Cheetos through a music-video-style film. The spot reimagines Nickelback’s 2001 hit How You Remind Me with rewritten lyrics and a tongue-in-cheek narrative featuring heists, car chases, and explosive Cheetos dust visuals, designed to cut through today’s crowded media landscape. Built as entertainment-first marketing, the campaign prioritises cultural engagement and shareability over traditional impressions, aiming to create content that audiences actively circulate. It also taps into the cult popularity of the limited-edition flavour, which generated strong demand, social media buzz, and a dedicated fanbase drawn to its bold sweet-heat and dill pickle profile, turning the product into a wider pop culture moment.
Teams spotlight
The teams with the most verified roles on Cheetos projects
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People spotlight
The people with the most verified roles on Cheetos projects