Lulumelon
About Lulumelon
The work made for Lulumelon runs to 4 verified projects since 2023 — mostly Campaign, Strategy and Brand. Most of it comes from 1 team, including Swift. The people who work most often on Lulumelon projects include Ryan Mauk and Kim Winderman.
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Inside the Lulumelon network
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Featured project
Tap Further
Lululemon's objective was to deepen social engagement with the new Blissfeel trail running shoe, extending interest beyond the initial launch. Designed to help women experience the bliss of their run more profoundly, they sought to make Instagram Stories resonate on a deeper level. While best practices suggested losing viewers after just five frames, they aimed to defy expectations by using all 100 frames available on IG Stories to craft an emotive and engaging narrative. The "Tap Further" IG Story immersed viewers in the inner monologues and motivations of trail runners striving to push their limits. Utilizing existing assets from lululemon’s photoshoot and inspired by interviews with their running ambassadors, they built a compelling story that kept the visual storytelling fresh and dynamic. Enhanced with sound design and a custom score, their approach transformed the ephemeral nature of social media into a platform for deep, engaging storytelling. This strategy paid off with 3.3 million organic impressions and over 25,000 users viewing all 100 frames. By integrating native IG tools like Polls and Questions, and encouraging user interaction, "Tap Further" not only captured the essence of lululemon's Blissfeel but also redefined how emotive storytelling can thrive on social media, becoming a prominent highlight on Instagram.
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Team
People spotlight
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