LUME
About LUME
The work made for LUME runs to 2 verified projects since 2026 — mostly Brand, Campaign and Launch. Most of it comes from 3 teams, including Mirimar, Little Beast and POCKO. The people who work most often on LUME projects include Pocko.
Inside the LUME network
The people, teams, and projects that make up the LUME network
Featured project
Odor Free Yourself
Lumē Deodorant’s first brand campaign, “Odor Free Yourself,” celebrates whole-body odour control by transforming real customer reviews into music videos, turning honest testimonials into three original tracks that explore everyday bodily experiences with humour and openness. Each song is inspired by thousands of five-star reviews and covers topics like under-boob sweat, vaginal odour, and menopause, reframing them as natural parts of life rather than taboos. The campaign uses distinct illustration styles and expressive music to amplify authentic voices, aiming to normalise conversations around body care and build confidence through transparency. Designed for a social-first rollout after being deemed too bold for broadcast, the work reinforces the brand’s mission to remove stigma and embrace honest dialogue about the human body.
Teams spotlight
The teams with the most verified roles on LUME projects
Team
Team
Team
People spotlight
The people with the most verified roles on LUME projects