Lumen
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The work made for Lumen runs to 4 verified projects since 2014 — mostly PositioningStrategy, AwarenessCampaign and WebDesign.
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So She Did
Women aren’t a one-size-fits-all demographic. And a one-size-fits-all empowerment message doesn’t speak to us anymore. How can we acknowledge that women aren’t a monolith, and that every way to be a woman is a valid way to be a woman? We created “So She Did,” a platform that celebrates the conviction and courage it takes for women to live their truths. And we launched it with a film on Women’s Equality Day, featuring nine HBO actresses who challenge the traditional narratives of what it means to be a woman on-screen and off. Our goal? Celebrate the ways women break the rules in order to become who we were meant to be. The truth is that when women act “unacceptably”—too bossy, too smart, too ambitious, too girly, too masculine, too sexy, too funny, too much—we ultimately expand the boundaries of what is acceptable. As women, we knew we’d have to fight to become who we truly are in a world that wants us to be something we’re not. So we did. Agency: Wieden+Kennedy New York https://www.wk.com/work/