Lumin
About Lumin
The work made for Lumin runs to 1 verified project since 2022 — mostly Brand and Advertising. Most of it comes from 2 teams, including Wild Manor and Good Conduct. The people who work most often on Lumin projects include Ricky Baylis.
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Mansplained for Men
In its inaugural brand-awareness advertising campaign, Lumin has partnered with the B2C creative agency Good Conduct to address the neglect of skincare in the routines of modern men who prioritize mental and physical well-being. Good Conduct, securing the assignment after a credentials pitch, oversees brand strategy, production, and creative duties. The campaign features a humorous skincare guide who disrupts men in their homes, challenging their neglect of skincare and advocating for Lumin's products. This initiative aims to highlight the importance of incorporating a skincare regimen into daily routines, emphasizing that even though men focus on various aspects of their well-being, they often overlook the care of their skin.
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