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The CFP Board has launched a new phase of its national It’s Gotta Be A CFP® Public Awareness Campaign with a humorous 30-second spot titled Electrician, created by BUNTIN and directed by Jason Farrand. The ad follows a couple who hires an unqualified electrician, resulting in chaos, to highlight the importance of working with certified professionals—mirroring the risks of choosing the wrong financial advisor. Building on the success of previous award-winning efforts, the campaign uses relatable storytelling to reinforce the value and expertise of CFP® professionals, aiming to boost consumer confidence and drive engagement through platforms like LetsMakeAPlan.org..Teams spotlight
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