M361
About M361
The work made for M361 runs to 1 verified project since 2025 — mostly Advertising. Most of it comes from 2 teams, including Cossette and Septième. The people who work most often on M361 projects include Anne-Sophie Vachon, Alex Nolet and Mélissa Audette.
Trending project
M361 projects with the most verified people and teams
Inside the M361 network
The people, teams, and projects that make up the M361 network
Featured project
Cardio Mental Tonique Wow 2
Co-created by Cossette for M361 in partnership with the Gouvernement du Québec, the La Lancée campaign proves that connecting with Gen Z isn’t about chasing trends—it’s about building a world they actually want to explore. Anchored by Nancy Choquette, a hilariously outdated ’80s fitness guru turned TikTok star, the Cardio Mental Tonique Wow 2 initiative blends irony, nostalgia, and emotional relevance to spark genuine engagement without pandering. Backed by a rich narrative universe and VHS-era aesthetics, the campaign racked up over 3 million organic views, influencer collabs, media buzz, and support from more than 40 partners across ministries, sports teams, and community orgs. The strategy's success lies in its authenticity: validating Gen Z’s stress without preaching, and positioning physical activity as a fun, accessible form of self-care.
Teams spotlight
The teams with the most verified roles on M361 projects
Team
Team
People spotlight
The people with the most verified roles on M361 projects
Freelance
