Vachon
About Vachon
The work made for Vachon runs to 3 verified projects since 2023 — mostly Brand, Campaign and Branding. Most of it comes from 5 teams, including Cossette, PHD Media and Lamajeure. The people who work most often on Vachon projects include Mélissa Audette, Anik Ouellet and Jean-Francois Perreault.
Trending projects
Vachon projects with the most verified people and teams
Inside the Vachon network
The people, teams, and projects that make up the Vachon network
Featured project
The Return of Lady Fingers
Vachon is celebrating the return of its iconic Lady Fingers cake in Québec and launching it across the rest of Canada with a playful campaign from Cossette Montreal. The campaign brings the treat to life through quirky finger characters—fully styled, costumed, and directed like stars—creating miniature cinematic universes that nod to 2000s club anthems and deliver witty one-liners about hands, fingers, and more. Rolling out this fall across short-form videos, social content, and high-traffic OOH locations like Montreal’s Place des Arts and Toronto’s Sankofa Square, the campaign leans into Vachon’s signature humour and nostalgia. Patrick Michaud, Cossette VP, highlights that the finger-led concept practically wrote itself, while Vachon marketing director Bernardo Caupers adds that the campaign reintroduces the classic treat with fresh character and relevance for today’s audience.
Teams spotlight
The teams with the most verified roles on Vachon projects
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People spotlight
The people with the most verified roles on Vachon projects
