Anniversary
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50th Anniversary "Seen It All"
Nike reflects on the past 50 years of innovation this year and looks forward to the next 50, it introduces it's global anthem, “Seen it All,” which pays homage to its storied past while expressing excitement for the limitless promise of future generations. The short film presents over 40 legendary Nike athletes over the past half-century as the brand looks to expand sport for a new generation. Throughout the rest of the month, Nike promises to uncover iconic artifacts and exclusive content from the Department of Nike Archives (DNA) through a variety of digital storytelling and physical retail experiences.
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