MacPaw
About MacPaw
The work made for MacPaw runs to 2 verified projects since 2024 — mostly BrandStory, SocialImpact and BrandStrategy.
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The people, teams, and projects that make up the MacPaw network
Featured project
The Deepest Clean
MacPaw, the developer behind CleanMyMac X, has released a nine-hour film addressing online critics who claim Macs don't need cleaning. Created by The Romans and shot by Black Revolver, "The Deepest Clean" features Nathan, a CleanMyMac X representative, painstakingly cleaning a Mac by hand over eight hours, 57 minutes, and 15 seconds. This exhaustive process highlights the tedious nature of manual cleaning and underscores the convenience of using an app. Viewers who watch the entire film are rewarded with discount codes for CleanMyMac X subscriptions. Garrett Krivicich, MacPaw’s head of global PR, noted that many users underestimate the time required to clean their Macs, often thinking it takes just an hour, whereas it can actually take upwards of 24 hours. The film demonstrates that CleanMyMac X can safely and efficiently remove junk, large hidden files, old archives, unused apps, and malware in seconds, making it clear that professional help simplifies the task.