Magic Spoon
About Magic Spoon
The work made for Magic Spoon runs to 1 verified project since 2024 — mostly Video and Advertising. Most of it comes from 1 team, including Guesthouse. The people who work most often on Magic Spoon projects include Mitch Bennett and Alyssa Sarfity.
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Magic Spoon projects with the most verified people and teams
Inside the Magic Spoon network
The people, teams, and projects that make up the Magic Spoon network
Featured project
It's Magic
Magic Spoon, known for reinventing sweet childhood cereals for grown-ups with natural protein and minimal sugar, has now crafted a protein bar that resembles the crispy rice treats many enjoyed as kids. In the commercial, founders Gabi and Greg ponder if people would appreciate a nostalgic treat with 12g of protein and just 1g of sugar. As they observe people struggling to chew dense protein bars, they decide to give their idea a shot. The scene shifts to an exuberant 90s-style kids' commercial, where adults are transformed into vibrant, fun-loving versions of their younger selves, engaging in playful, extreme activities. A separate food-focused campaign highlights how these treats, though reminiscent of childhood favorites, are actually nutritious. Guesthouse, who won the assignment in June, conceptualized and produced the campaigns with various spots for TV, CTV, and social media, all directed by Wes Whitener.
Teams spotlight
The teams with the most verified roles on Magic Spoon projects
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People spotlight
The people with the most verified roles on Magic Spoon projects