SAS
About SAS
The work made for SAS runs to 7 verified projects since 2016 — mostly Brand, Campaign and Strategy. Most of it comes from 8 teams, including McCann, Bacon and BaconX. The people who work most often on SAS projects include shawn gillen.
Trending projects
SAS projects with the most verified people and teams
Inside the SAS network
The people, teams, and projects that make up the SAS network
Featured project
We Are Scandinavia
The SAS campaign explores what it means to be Scandinavian: innovative, forward-thinking, and with naturally high expectations of quality and experience. SAS tells the story of an airline that embodies these values, positioning itself as the only airline that meets the standards of Scandinavians themselves. Helene Abel Hansen, Vice President of Marketing, highlights Scandinavians’ high standards in design and everyday life, while Johanna Gustafsson, Head of Brand, emphasizes the responsibility to represent the region with pride and care for travelers. The campaign features Swedish actor Joel Kinnaman, whose global recognition underscores SAS’s authentic Scandinavian identity. Developed with Åkestam Holst, the 360° campaign launches October 27 and includes TV, online video, digital display, outdoor, and social media advertising, running primarily in Scandinavia with select international presence.
Teams spotlight
The teams with the most verified roles on SAS projects
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People spotlight
The people with the most verified roles on SAS projects