MAN Energy Solutions
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The work made for MAN Energy Solutions runs to 6 verified projects — mostly Nodes, ValveAdjustment and MixedReality.
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Assessing Brand Identity
MHS is a leading psychological assessment publisher with Education, Clinical, Talent Development, and Public Safety verticals. They transformed from a traditional publishing company to a data-driven technology leader and needed a rebrand to reflect that change. Moving Beyond Assessments Ruckus reimagined MHS’s brand identity and strengthened their mission by unifying the company’s core verticals and going beyond industry-leading assessments. RESULTS 5 New Logos 180k+ Questionnaires Distributed 6,438 Responses Rebrand & Consulting Branding · Creative Services · Marketing · Marketing Strategy · Questionnaires Brand Audit & Research Ruckus dove deep into MHS’s client base, market, and strategic challenges to offer a clear path forward through: Direct Competitors Competitor Findings Questionnaire Construction Questionnaire Results User Personas Brand Architecture User Personas User Personas were built from both the qualitative and quantitative data explored in Ruckus's audit process. Archetypes spanned four major categories: Clinical, Talent, Public Safety, and Education. The key insights provided Ruckus and MHS with a reference tool for branding and marketing. Brand Architecture Ruckus created a modern, unified brand structure for MHS that included new mission statements, unique identities, logos, colorways, and style tiles, ensuring each vertical had a stronger, distinct identity. "MHS was a diverse business with a corporate identity and numerous product identities. Ruckus cut through issues and built an identity that allowed us to grow the corporate brand while still maintaining individual brands. The overall approach felt more consultative, and the team was comfortable pushing back. Ruckus brought a refreshing point of view to the project." - Hazel Wheldon | CEO https://www.ruckusmarketing.com/work/