Manduka
About Manduka
The work made for Manduka runs to 1 verified project — mostly eCommerce, BrandStrategy and Growth.
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The people, teams, and projects that make up the Manduka network
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Redefining Yoga Mats & Accessories
Manduka partnered with Cuker for digital marketing and eCommerce optimization to help grow their brand. Manduka introduced the first premium yoga mat that was thicker, more durable, and built for serious yogis worldwide. The Goal: Collaborating with Manduka, the goal was to use the power of digital to create broad awareness within the yoga community and grow a global brand that stands for quality, performance, and integrity. - 6x Online Sales Growth The Approach: Cuker developed a 360 digital strategy to engage Manduka’s core audience and create global brand awareness. They designed a website that includes product and brand storytelling, features yoga ambassadors, drives eCommerce, supports specialty retail, and integrates social media content. Cuker also launched an integrated digital marketing campaign to drive awareness and sales. They utilized Social Media, Search Engine Marketing, SEO, Email Marketing, Digital Advertising, and Ambassador Marketing to drive Manduka’s growth. With the explosive growth of the brand in the US, they expanded the digital strategy into international regions, building a global brand. - #1 Global Recognition as Best Quality Yoga Mat Campaign Success: The implementation of the new website, internationalization, and digital marketing programs created a significant boost in brand recognition, growth, and sales producing a 300% revenue increase. Manduka’s new site also won WMA and OMMA awards for Standards of Excellence in retail and eCommerce. - #1 SEO Ranking for ‘Yoga Mat’ & ‘Best Yoga Mat’ Credits: Digital Marketing Agency: Cuker https://www.cukeragency.com/