Marie Curie
About Marie Curie
The work made for Marie Curie runs to 2 verified projects since 2021 — mostly Campaign, Awareness and Video. Most of it comes from 1 team, including String and Tins. The people who work most often on Marie Curie projects include Benjamin Falk, Harvey Flynn Quirke and Cesci Shepherd.
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Legacies
In 2015 Marie Curie Cancer Care rebranded and became Marie Curie, marking a shift in their focus from supporting end of life care for people with cancer, to providing care and support for people living with any terminal illness. In parallel with this internal change, in the external fundraising market legacy giving in the UK was increasing, with predictions that the increase was set to continue. Together, the new brand and the national trend, presented an unmissable opportunity for Marie Curie to refresh their approach to legacy fundraising and substantially increase this important funding stream. In order to do this the legacy team wanted to reach as many supporters as possible as quickly as possible with their message. But there were two challenges. First, with only six Advisors in the team – one in each region across the UK – they needed help from other fundraisers in Marie Curie to get their message out. Second, these fundraisers were experiencing barriers in spreading the word – not feeling they knew enough about legacies to talk about them, or not feeling confident to make the ask with their supporters on the ground. =mc’s Brief So Marie Curie’s legacy fundraising team approached The Management Centre (=mc) to help them design and deliver a workshop for community fundraisers that would help to break down these barriers and energise them to spread the legacy message with their supporters. What mc did Working in partnership with the legacy team, =mc designed a half day workshop that would: - increase the confidence of community fundraisers to talk about gifts in wills - explain what types of gifts in wills there are and why they are important to Marie Curie - clarify how and when to talk about gifts in wills to supporters - ensure fundraisers understood their role in helping to spread the legacy message, and when to involve a Legacy Advisor - provide clear messages for community fundraisers to use - share some practical tools and techniques to help to share the legacy message and make the legacy ask - direct community fundraisers to further resources to support their conversations with supporters In May 2015 =mc delivered eight ‘Gifts in Wills & You’ workshops, in partnership with the regional Legacy Advisor, to Marie Curie’s entire community fundraising team across England, Scotland, Wales and Northern Ireland. ## Result The immediate response from participants was hugely positive, with an overall evaluation score of 95%. And since then key results have been: - increased legacy material requests from every region - increased requests for the legacy team to attend fundraising events and activities by community fundraisers - increased activity by community fundraisers reported to Legacy Advisors - the addition of a specific objective in the departmental operational plan for Heads of region - the addition of an objective to community fundraising job descriptions referencing their role in talking about gifts in wills - the introduction of an award for ‘Best Legacy Fundraiser’ in community fundraising to recognise contributions in helping to spread the word - improved gifts in wills online training resource, which all new starters now have to complete - editorials in two papers, and six additional enquiries for articles on Marie Curie’s Free Wills Scheme to date - creative links made between teams, to support the communication of the legacy message through existing fundraising activity
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