Martini
About Martini
The work made for Martini runs to 4 verified projects since 2011 — mostly Brand, Video and Campaign. Most of it comes from 10 teams, including Ogilvy, OMD and Final Cut.
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Inside the Martini network
The people, teams, and projects that make up the Martini network
Featured project
The MARTINI Man
Jonathan Bailey has partnered with the Italian aperitivo brand MARTINI in a new multi-year campaign that reimagines the iconic “MARTINI Man” for a modern audience. The campaign follows Bailey as he embraces the Italian concept of sprezzatura—an effortless blend of confidence, style, and charm—through a series of playful moments that celebrate modern Italian living. Set against the sun-drenched coast near Venice, the story culminates with the signature MARTINI Bianco Spritz, highlighting the brand’s vision of Italian style as a mindset rather than a destination. The campaign also supports the launch of the MARTINI Spritz Collection, designed for a new generation of aperitivo occasions, and will roll out globally across TV, digital, social, and experiential platforms. Bailey said the role is about stepping outside one’s comfort zone, finding confidence, and bringing a sense of joy and Italian flair to everyday moments.
Teams spotlight
The teams with the most verified roles on Martini projects
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People spotlight
The people with the most verified roles on Martini projects