McGraw Hill
About McGraw Hill
The work made for McGraw Hill runs to 1 verified project since 2022 — mostly Campaign. Most of it comes from 1 team, including Amp Agency. The people who work most often on McGraw Hill projects include Eric Sutton and Benjamin Seldin.
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McGraw Hill projects with the most verified people and teams
Inside the McGraw Hill network
The people, teams, and projects that make up the McGraw Hill network
Featured project
Sharpen
McGraw Hill launched SHARPEN, a groundbreaking mobile study app designed to transform the way college students learn by mimicking the social media content feed experience. Developed in partnership with AMP Agency, the app offers bite-sized videos, swipeable study tools, and a personalized activity dashboard that aligns with students’ course materials. The digital campaign targets Gen Z’s study challenges—overwhelm, focus difficulties, and distrust of social media content—using vibrant, thumb-stopping visuals and relatable messaging. Featuring bright colors and playful wordplay like eliminating “fishy sources,” the campaign runs across Facebook, Snapchat, TikTok, Instagram, and YouTube, reflecting how students engage with content while showcasing McGraw Hill’s trusted expertise.
Teams spotlight
The teams with the most verified roles on McGraw Hill projects
Team
People spotlight
The people with the most verified roles on McGraw Hill projects