Me & City
About Me & City
The work made for Me & City runs to 2 verified projects since 2015 — mostly Inclusivity, Pollution and WebsiteDesign.
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Polluted Lookbook
China is the most polluted country in the world. However, everyone seems to be used to it and forgets that pollution leads to serious health issues. Me & City, for the launch of its new spring collection, decided to make a statement. Because if a fashion brand alone can’t end pollution, it certainly knows how to grab people’s attention. For the 2016 S/S Collection, ME & CITY would like to launch a project that could link the relationship of ME (Consumers) & CITY. To kick start the project, we first hope to probe one of the key issue that is bothering people in the city – air pollution. To make people react on the subject we create an interactive website: The PM2.5 Show We show beautiful scenes (e.g. girl dancing on a rooftop, guy playing piano, couple walking, and a guy biking) but only when there is no pollution. The more your city is polluted, the less you can see in the film. https://fredfarid.com/work