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Style It Out
F&F has launched a new brand platform, ‘Style It Out,’ created by BBH London and brought to life by acclaimed photographer and filmmaker Alex Prager, to showcase the brand’s refreshed attitude and unify its fashion and home collections. The campaign moves away from typical fashion tropes, instead focusing on empowering consumers to handle everyday mishaps with style and composure. Featuring Prager’s signature blend of artifice and reality, the campaign presents relatable, visually striking moments centered on the female experience. ‘Style It Out’ launched with three films and bold OOH and print executions, supported by a full suite of social, radio, and digital content, and will run nationwide for two months with media handled by EssenceMediaCom.
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